It's the Lory Student Center's 62nd Birthday at Colorado State University, and to promote the celebration, it deserved something special.
Collateral:
- 15 second animated video to be displayed on the advertisement screens inside the LSC
- 15 second animated video in vertical format for social media
- Photoboxx banner, printed out with photos people take during the event
Creative Process
What was the project request?
The Executive Director of the Lory Student Center came to LSC Marketing to promote the celebration. Due to the special nature of the event, we decided to go all out, and use the 22 displays in the LSC to show an animated video rather than still images.
What was difficult?
Incorporating branding guidelines into 3D animations can be tricky. To make the design unmistakably CSU, the primary colors of CSU Gold and CSU green were used for the background and letters while the CSU Energy color palette was used for confetti and point lights. To add character, the font Poppins Black was used to build the 3D letters.
What was the result?
- Positive client feedback
- Over 20 Photoboxx prints
- High event attendance
